DiscoverRevenue MindNot Fractured | Founder & Fractional Head of Demand Gen at FIP
Not Fractured | Founder & Fractional Head of Demand Gen at FIP

Not Fractured | Founder & Fractional Head of Demand Gen at FIP

Update: 2025-06-18
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Description

When a six‑week trip home turned into sudden grief, Dilara Cossette learned exactly how thin the line is between “crushing it” and being crushed. In this raw sit‑down with Jolie, the self‑described bridge‑builder between sales and marketing gets honest about toxic teams, performance anxiety, and why fractional doesn’t mean “always on.” If you’re leading while your heart hurts, this episode is the permission slip you need. 


Key Takeaways

• Vulnerability isn’t weak—it’s the shortcut to real trust

• Fractional leaders must set loud boundaries or drown in Slack pings

• Spot stress signals early; burnout is easier to avoid than to rehab

• Hobbies and micro‑joys keep the empathy tank full

• Celebrate the tiny wins; they compound into resilience


Timestamps

00:00 – Meet Dilara & why empathy is a demand‑gen superpower

01:44 – Leading with vulnerability after personal loss

04:37 – Toxic cultures, unrealistic expectations & the exit plan

10:20 – Fractional leadership: value without 24/7 availability

15:56 – Layoffs & how to show up for colleagues in free fall

17:52 – Reading your own stress signals before they scream

22:30 – Hobbies, balance, and the “no vacation‑to‑vacation” life

33:00 – Grief in business: making space for the hard days

40:01 – Modeling vulnerability so teams feel safe to follow

47:02 – Burnout red flags & boundary resets

56:03 – Fractional doesn’t equal fractional human
Links

Learn more about Dilara

Learn more about Jolie

Learn more about Revenue Mind
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Not Fractured | Founder & Fractional Head of Demand Gen at FIP

Not Fractured | Founder & Fractional Head of Demand Gen at FIP

Jolie Shapiro